Of the many new startup airlines in China within the past few years rarely have they strayed from the usual pattern of 737 or A320 equipment. Few too have begun operations without some form of backing from one of the nation's established airlines. Colorful Guizhou has done both and has its eyes set on developing a beautiful but relatively impoverished part of China.
Colorful Guizhou Airlines origins date back to May 2015 when the CAAC gave permission for a joint venture between the Guizhou Industrial Investment Co Ltd (95%) and Weining County Construction Investment Group (5%). The initial name of Duocai Guizhou Airlines was altered before Colorful Guizhou was officially established in June 2015. The name was the result of a marketing campaign and signifies the cultural diversity of the province.
"As a newly-established and the first locally-owned airline in Guizhou province, Colorful Guizhou Airlines needs mature aircraft and services to guarantee our steady operation. Based on the aircraft's performance during the past eight months, we are glad we picked Embraer's E190, an aircraft model with good economy, unparalleled cabin comfort, and high reliability, which has enabled us to provide passengers with a good travel experience. We hope that the E190 fleet can help us build a sky passageway inside and beyond Guizhou province, and eventually contribute to improving the connectivity of China's Southwest Region"
Coloful Guizhou Airlines, Wikipedia
2016, Sept. Embraer Signs Sales Agreement with Colorful Guizhou Airlines for Five E190s. China Aviation Daily
Colorful Guizhou Airlines. CAPA